“A Touch of France from BONIA”INTRODUCING FIRST-EVER PERFUME RANGE FOR MEN & WOMEN
Kuala Lumpur, 5th April 2011 – Today BONIA proudly presented ‘BONIA Parfums’ as their first ever range of scent for men and women. Inspired by the luxurious and glamorous vibe that the brand exudes, the fragrances are aptly named ‘BONIA pour FEMME’ and ‘BONIA pour HOMME’. The scents were conceptualized together with one of the world’s thoroughbreds of perfumery, ‘Atelier des Parfums’, based at the French Riviera, near Grasse, also known as the world’s perfume capital. ‘Le Nez’ (‘the Nose’) and creator of BONIA’s inaugural perfumes, Olivier Funel is a state-certified ‘Master Parfumeur’ and the fourth generation and current owner of Atelier des Parfums, France.
According to Geoffroy de Drouas, BONIA’s Business Development General Manager: “We were excited about the perfume range which we see as a befitting diversification and natural progression for the group in enhancing our product range and strengthening our brand. By collaborating with world-class perfumery ‘Atelier des Parfums’ on the new perfume range, we have managed to stay true to our European inspiration and maintain the superior quality and craftsmanship of our products.”
The perfume range will help BONIA leverage on its ever growing popularity as a luxury brand and further strengthen its position as a leading player in the Malaysian fashion industry.
Commenting on the scents, Geoffroy de Drouas adds: “The perfumes complement our customers’ lifestyles, by adding a sensual and exciting element into their lives.”
At the event, Olivier R. Funel shared his experience as a parfumeur to the media through an informative and exciting interactive workshop entitled “The Art and Science of Perfumery”.
INTRODUCING THE SCENTS
For “BONIA pour FEMME” Eau de Parfum, the Damascene rose is used as essence. Indispensable of the creative base of a perfumer, it develops into a comfortable head note added by the amazing scent of the Lilies from New Mexico. The heart note sends the aura of violets from the Black Forest in Germany and Jasmine from the deserts of Tunisia. The base support of vanilla from the tropical Island of La Reunion seems slightly spicy and interesting.
The entire magic composition of the essence adds mild freshness and a fruity mark to the woman that wears it. Confident and proud to be perceived as modern and belonging to the new generation of avant-garde experiencing wonderful fragrance experiments of sudden, surprising impact.
“BONIA pour HOMME” Eau de Toilette on the other hand is a very surprising masculine fragrance. The head note of Cedar wood from the hills of ancient Greece is the base of a marvelous composition that is pleasant, attractive and makes an impact. The heart note of fruity acid peaches and citrus fruits makes the fragrance unexpectedly balanced, astonishing at every instant.
It is based on a unique composition of scent in which the base note is warmed by the absolute of a treasure distilled from the roots of vetyver, the perennial grass native to India. The addition of primes of verbena from Southern Chile further enhances its presence. A mysterious alchemy, masterly accentuated to the intensity fulfilling a man’s wants and needs.
The fragrances “BONIA pour FEMME” and “BONIA pour HOMME” are available at BONIA boutiques nationwide, retailing at an introductory price of RM132 and RM125 for a 50ml bottle respectively.
ABOUT BONIA
From modest beginnings in Singapore in 1974, Bonia Corporation Berhad (BONIA) has grown to be one of Asia’s leading fashion retailers - designing, producing and distributing luxury leather goods, accessories, and footwear made with European styling, quality and craftsmanship.
With a network of over 800 sales outlets and 100 standalone boutiques throughout the world including countries such as Singapore, Malaysia, China, Taiwan, Hong Kong, Japan, Vietnam, Thailand, Myanmar, Indonesia, Brunei, Oman, Syria and the Kingdom of Saudi Arabia, the Group continues to develop its global presence by forging strong networks with key partners around the world.
In addition to its flagship fashion label, BONIA, the Group is also behind successful brands such as Sembonia and Carlo Rino, and holds the license to distribute international labels such as Santa Barbara Polo & Racquet Club, Austin Reed, Valentino Rudy, Carven, Jeep and Savile Row. BONIA was also placed in the Top 30 Malaysian Most Valuable Brands in both 2007 and 2009 and commended in the inaugural Putra Brand Awards 2010.
For more information please visit: http://bonia.com/fragrance/
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Le Ann Maxima Partners Breast Cancer Welfare Association for Living Life Workshop
PETALING JAYA, 22 March 2011 –On March 26th, Local Fashion Brand Le Ann Maxima will kick-off its partnership with Breast Cancer Welfare Association (BCWA) by supporting a workshop themed ‘Living Life and Loving It’, organized in conjunction with the Malaysia International Jewelry Fair 2011, where (BCWA) is a charitable partner for the 2nd consecutive year.
The workshop consists of a series of talks on topics ranging from health and wellness to fashion and styling for different body shapes. In his segment, Daniel Beltsos, Creative Director of E-Maxim Fashion, the company behind Le Ann Maxima, will share the spirit of his brand which aims to bring out the best in every woman through fashion with the participants. Says Daniel, “If a woman feels good on the outside it will help her to build confidence on the inside as well. I’m very happy to participate in this event and impressed by the positive spirit the women here demonstrate.” For the workshop, 6 selected breast cancer survivors will be modeling Le Ann Maxima outfits, including casual wear, career wear and evening wear, which was handpicked by Daniel to suit their individual body shapes.
Francis Lim, CEO of E-Maxim Fashion added “We are thrilled to be involved with BCWA- a non-profit organization serving women with breast cancer. This partnership gives us a great opportunity in giving something back to the society for women who are breast cancer survivors in continuing to live and love their lives to the fullest. The significance of this message that Le Ann Maxima wants to convey parallel with this activity is that every woman should know that there are many outfits and silhouette choices that can fit her body profile, which makes her feel good about herself and builds her confidence. And no one deserves feeling fabulous more than the breast cancer survivors that BCWA works with.”
A representative from BCWA agrees: “ The purpose of the whole workshop “Living Life and Loving it” is to encourage women including breast cancer survivors to rebuild their confidence and regain their passion for the many things that make life enjoyable, including feeling good by dressing well. I’m pleased to have Le Ann Maxima on board as our fashion and style partner. The team brought a lot of passion to the workshop and we look forward to continuing our cooperation with them to reach out to more women in the future.”
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SHARE THE LOVE THIS VALENTINE’S DAY WITH BONIA’S
Celebrate the spirit of love this Valentines’ Day with BONIA’s “2 Hearts Together” range. A spin-off from their iconic Monogram series, this bag comes in several shapes and sizes to suit the fancy of a varied audience. A white base with light grey monogram design gives it a water-marked look that exudes class.
Contrasting pink leather trim and matching straps brings out the femininity and fun in the bag. And two heart-shaped, bright-coloured leather hang tags complete the look. An additional longer strap also gives you the option to use it as a sling whenever desired. Whether this bag is given or received during Valentine’s, the love will definitely be felt and shared.
Give love. Get love. Feel love.
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“Camille” – A Bag for Every Day of the Week
BONIA ushers in the New Year with versatility, variety and value.
BONIA offers the must-have accessory this year with the introduction of “Camille”. A brilliant design of various prints and patterns with an array of materials to choose from, this sure-hit will be ideal for fashionistas who appreciate originality and value.
The beauty of the bag lies in its concept which allows its owner to style and convert it into different shapes to suit different occasions. The top trim features multiple ring-holes that allow the detachable straps to be buckled and intertwined in various ways producing a different look each time. A basic square design, made of either leather or canvas gives the bag its initial flexibility. A sturdy base then helps maintain a particular shape the bag is styled into. The “Camille” also comes with an additional longer strap that doubles as a sling for more convenient use during travel and leisure. Moreover, the “Camille” is available in two different sizes offering even more variety and options to customers. The DIY styling component does not compromise the high quality BONIA customers can expect from each and every bag.
The interior of the bag also comes in different options depending on the range. Each bag is neatly lined and divided into three different compartments with multiple side pockets and a zippered side compartment for easy organizing. The middle compartment can also be secured with magnets provided for added safety.
The endless option the “Camille” provides are definitely worth the investment as you get “several bags” in one. What could be a better way to usher in the New Year with a worthy purchase that sees you consistently stylish and serving every purpose a handbag possibly could?
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Le Ann Maxima opens its 9th outlet at 1 Mont Kiara
Kuala Lumpur, 24th February 2011 - Home grown fashion brand Le Ann Maxima recently opened its 9th boutique in Malaysia simultaneously with the soft opening of the latest retail haven in the Klang Valley - 1 Mont Kiara.
This is the 8th franchised outlet for Le Ann Maxima since the fashion house embarked on its ‘intelligent’ franchise system of growing its chain of Le Ann Maxima outlets two years ago.
The fashion label created and owned by e-Maxim Fashion (M) Sdn Bhd, a company which was started by three friends ten years ago, introduced its franchise system to provide aspiring fashion entrepreneurs an opportunity to venture into the fashion retail business. Le Ann Maxima has its own flagship store located at Jaya One in Petaling Jaya.
According to Le Ann Maxima’s CEO Francis Lim, “We are very excited about the location of this latest outlet in 1 Mont Kiara which has a diverse international clientele who are sophisticated, stylish and elegant. As such, it will be a good test bed for Le Ann Maxima as we intend to move more aggressively into the overseas markets.”
“We are also very happy to welcome the Reality Group, which is managing this outlet, into the Le Ann Maxima family and will continue to extend our full support to our franchisee in building and adding value to the Le Ann Maxima brand,” he added.
Le Ann Maxima’s collection of feminine, elegant, ready-to-wear fashion caters largely to women between 25-35 years of age. In the past year, a dedicated team of designers, led by Daniel Beltsos – who brings almost two decades of experience from French fashion capital Paris, has worked closely with the company pioneers to streamline the collection and give it a new brand direction and designs that capture the essence of Asia’s urban women.
With European inspired designs and an extensive variety of wares, the selections range from essentials to career and all the way to evening wear. A growing accessory range which includes customized jewelry, handbags and shoes allows Le Ann Maxima to offer an exciting one-stop shopping experience for its customers.
For 2011, Le Ann Maxima is set to create more waves with a breathtaking Spring/ Summer 2011 collection designed to enchant the fashion-conscious.
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EUMCCI celebrates excellence in EU-Malaysia trade relations with Europa Awards 2009
KUALA LUMPUR, MAY 15, 2009: The European Union-Malaysia Chamber of Commerce and Industry (EU-MCCI) recognises enterprises which made significant contributions towards initiating and sustaining trade and investment between Malaysia and Europe through its prestigious Europa Awards.The award for the highest excellence trade/investment into the European Union (EU) by a Malaysian investor was won by Mayflower Acme Tours. The award for long-term excellence in EU-Malaysia trade/investment was won by Standard Chartered Bank.
“In establishing the Europa Awards, we have wanted to keep things short, sharp and exclusive. Hence we have initially allotted three categories of awards. This, we believe makes our awards more remarkable, said Jones.
However, only two awards will be given out this year as the submissions received did not match the high standards excellence expected for the trade/investment into Malaysia by a European company category.
The awards were opened to all EUMCCI member companies and the judging procedure was conducted by independent auditor Horwath Chartered Accountants and an independent selection committee.
On the award winning companies, Jones said Mayflower has shown substantial expansion. The tour company has impressed the judges by presenting a revenue source of over 60% from the overseas market. Having won many awards in the past, Mayflower also achieved consistent growth while having low staff turnover.
Meanwhile, Standard Chartered Bank which has been operating in Malaysia for 134 years has shown consistent return on investments (ROI) of 23%, 30% and 34% in 2006, 2007 and 2008 respectively. The bank also adopted excellent employment practices and demonstrated its commitment towards business sustainability.
Urging local investors to look beyond traditional European markets, Jones said that the potential in the smaller 27 member EU states is waiting to be tapped.
“They have got technology, good skill sets and experience but are not very aggressive in marketing themselves outside the European context,” he said adding that Malaysia should take advantage of its position as an important business partner within the Asean framework – which has a population of 575 million and a gross domestic product of USD 1.2 trillion (RM4.22 trillion).
“The time is now to attract smaller, less well-known European multinationals (MNCs) to come in. Given its land, infrastructure and human and natural resources, Malaysia has the capability to be a regional hub just as successfully as Singapore.”
“By inviting these smaller firms into the country, you are encouraging trade. Eventually, you’ll have a huge cluster of MNCs that will, in turn, create a cluster of human resources expertise and supporting industries. In the long run, these clusters will ultimately have a natural tendency to attract more MNCs to come in,” Jones said.
The event, which also highlights the Europe Day celebrated on 9th of May, was graced by the presence of YB Mustapa Mohamed, the Minister of International Trade and Industry. The entertainment was provided by an orchestra composed of 23 Malaysian musicians who performed a wide array of famous European classical masterpieces.
Background Information on EUMCCI
EU-Malaysia Chamber of Commerce and Industry (EUMCCI) is a non-profit private sector organization with more than 1100 corporations as members in Malaysia. Members of EUMCCI are Bilateral Chambers and Business Councils and European or European-related companies through business councils or directly. Its mission is to promote, support and develop EU business interests in Malaysia as well as facilitate trade, commerce and investments between EU and Malaysia. EUMCCI objectives are to:
develop and enhance EU position and image in Malaysia
engage in High profile advocacy/dialogue with Institutions, Government representing the EU business community
promote and market EU technologies, SMEs products and services in Malaysia
facilitate the bilateral trade and investments between EU and Malaysia
facilitate the dialogue between the European private sector and Malaysian government
For more information, please visit http://www.eumcci.com
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One Malaysian contestant still standing in the Asian Face-Off in Singapore
KUALA LUMPUR, Nov 3, 2009: The heat is on as participants of the MediaCorp Subaru Impreza WRX Challenge: The Asian Face-off enter into the third day of the competition. Battling it out against the elements of nature, the remaining 56 contestants fight on in the brutal endurance battle, a drastic drop from the original 400 contestants just two days ago.
Hot favourite team to win the regional title, Thailand is still going on strong, with four members out of the running. The Hong Kong, China and Taiwan teams have completely dropped out of the competition, while the Philippines, Malaysia and Indonesia teams have dwindled down to their last members.
46 from the original 321 Singapore contestants remain in the competition.
The Malaysian team – Chong Yee Moon, Ch’ng Hien Sing, Mohd Norhisham Mohd Hanafiah, Stephen Prakash Santhanasamy, Soh Kee Leong, Lee Hui Gnoh, Dzul Fadly Ismail, Koh Kim What, Siti Yuhani Mohamed Tahir and Mohd Adzraf Mohamed Tahir – who won the Malaysian leg of the challenge at the Curve, Petaling Jaya last month were flown in to Singapore for the grand finale which started on Saturday. In a sudden twist of events, Mohd Norhisham dropped out due to an accident, leaving the Malaysian team with one less person to fight for the Country Winner title.
The competition, which is held at Ngee Ann City’s Civic Plaza requires contestants to stand with their palm pressed flat on designated palm decals on the Subaru Impreza. The last man standing wins the car.
At the event today, supporters watched on with bated breath as it started to pour, and contestants began to drop out at a faster rate, both drenched and discouraged. 
Contestants who made friends with those standing beside them encouraged each other in the wet weather, while those who were alone looked to their family and friends for strength. Some contestants started dancing to the music to make light of the dreadful situation they were in, and passers-by shook their heads and looked on in awe as the weather beat down on the dreary contestants.Despite the heavy and sustained rainfall, a large number of determined participants in the Public Challenge remain with their palms firmly placed on the car, in hopes of winning a range of Subaru merchandise.
The current record stands at 81hours and 32 minutes held by the 2008 Winner, Singaporean, George Lee.
For more information and updates, please visit the official website at: http://www.mediacorpradio.sg/subaru2009/
About Motor Image Sdn. Bhd.
Motor Image Sdn. Bhd. is the sole distributor of Subaru automobiles in Malaysia, with three showrooms in Petaling Jaya, Kuala Lumpur and the latest one in Johor Bahru. Motor Image Group is a wholly-owned subsidiary of Hong Kong-listed Tan Chong International Limited (TCIL), which engages in automotive, commercial, manufacturing, trading and property investment businesses across Asia. Motor Image Group manages the Subaru distributorships in Southern China, Hong Kong, Indonesia, Philippines, Taiwan, Thailand, Vietnam, Cambodia, Singapore and Malaysia.
About Subaru
Based in Japan, Subaru is the automobile brand produced by Fuji Heavy Industries. Its philosophy is based on high quality engineering, safety, reliability, a fun driving experience and value. The company was founded in 1955. Since then, Subaru has grown to become one of the world’s leading carmakers, with Subaru vehicles offering superb driving pleasure and safety based on advanced technologies, including the Horizontally-Opposed Engine and the symmetrical All-Wheel Drive (AWD) system.
About Subaru Impreza S-GT
The latest addition to the Subaru Impreza series, the all new Subaru Impreza S-GT, is a new global car that was developed around the concept of a new and more refined design combining comfort and performance. Developed under the theme, “Providing a fascinating Subaru distinctive value”, the Impreza has earned worldwide popularity for its agile and sporty performance, compactness, convenience and utility since its debut in 1992.
This press release is issued on behalf of Motor Image Sdn Bhd by Strategic Public Relations Sdn Bhd (SPRG Malaysia) ___________________________________________________________________________________
Subaru Palm Challenge Determines Malaysian Finalists for the Asian Face-Off
Ten finalists have been determined this evening out of 40 hopeful contestants in the Subaru Palm Challenge, held at The Curve in Petaling Jaya. The finalists will represent Malaysia at a regional level, in the ‘MediaCorp Subaru Impreza WRX Challenge -The Asian Face-Off’ on October, 31 where a Subaru Impreza S-GT and cash prizes worth up to SGD22,000 (around RM 54,300) will be given away.
Organised by Subaru’s sole distributor, Motor Image Sdn Bhd, the palm challenge required endurance, stamina and drive, where contestants were required to place their right palms flat on palm decals on the Subaru Impreza S-GT, while going through endurance tests at regular intervals during the elimination rounds.
“The challenge, which began with 40 contestants at 11.30am, got tougher when participants were asked to perform tasks such as standing on one foot, balancing ping pong balls on spoons in their mouths and blowing off ‘sticky’’ notes pasted on their foreheads,” said Motor Image Malaysia and Indonesia general manager, Jimmy Halim.
He added that the participants were only given a five-minute-break after six hours to eat, drink and use the restrooms.
“After nearly 10 hours of standing under the sun and putting their endurance level to the test, 10 finalists were determined. I would like to commend all contestants for their sporting spirit and hope that one of our 10 finalists from Malaysia will drive home the Subaru Impreza S-GT,” Jimmy said.
The Subaru Palm Challenge is the second to be organised in Malaysia. “We had a fantastic response to our initial Subaru Palm Challenge last year and are very pleased that we are able to bring it back again this year to give Malaysians another opportunity to win this outstanding car,” Jimmy added.
The ‘MediaCorp Subaru Impreza WRX Challenge -The Asian Face-Off’ will involve contestants from seven other countries in the region – Singapore, Indonesia, Thailand, Philippines, Hong Kong, China and Taiwan.
About Motor Image Sdn. Bhd.
Motor Image Sdn. Bhd. is the sole distributor of Subaru automobiles in Malaysia, with three showrooms in Petaling Jaya, Kuala Lumpur and the latest one in Johor Bahru. Motor Image Group is a wholly-owned subsidiary of Hong Kong-listed Tan Chong International Limited (TCIL), which engages in automotive, commercial, manufacturing, trading and property investment businesses across Asia. Motor Image Group manages the Subaru distributorships in Southern China, Hong Kong, Indonesia, Philippines, Taiwan, Thailand, Vietnam, Cambodia, Singapore and Malaysia.
About Subaru
Based in Japan, Subaru is the automobile brand produced by Fuji Heavy Industries. Its philosophy is based on high quality engineering, safety, reliability, a fun driving experience and value. The company was founded in 1955. Since then, Subaru has grown to become one of the world’s leading carmakers, with Subaru vehicles offering superb driving pleasure and safety based on advanced technologies, including the Horizontally-Opposed Engine and the symmetrical All-Wheel Drive (AWD) system.
About Subaru Impreza S-GT
The latest addition to the Subaru Impreza series, the all new Subaru Impreza S-GT, is a new global car that was developed around the concept of a new and more refined design combining comfort and performance. Developed under the theme, “Providing a fascinating Subaru distinctive value”, the Impreza has earned worldwide popularity for its agile and sporty performance, compactness, convenience and utility since its debut in 1992.
This press release is issued on behalf of Motor Image Sdn Bhd by Strategic Public Relations Sdn Bhd (SPRG Malaysia)
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GRANDJEAN FRÈRES - FINE CHOCOLATE TRUFFLES HIT MALAYSIAN SHORES
KUALA LUMPUR, Thursday, 25 June, 2009 -- Handmade with the finest ingredients by skilled Swiss chocolate artisanas - Grandjean Frères – the fine chocolate truffle has arrived in Malaysia.
Made exclusively available by Artisanal Asia Sdn Bhd, and crafted by award-winning pâtissiers, Marcel and André Grandjean from Givisiez, Switzerland, thae truffles are handmade according to strict artisanal methods, and a unique recipe which includes chocolate, cream, butter, and other secret ingredients.
Deanna Yusoff, chief executive officer and founder of Artisanal Asia Sdn Bhd said, “I am delighted to introduce Grandjean Frères chocolate truffles to Malaysia.
“It is one of the finest chocolate products in the world, and I believe it will appeal to the growing number of connoisseurs in Malaysia who are on the lookout for a new and special experience for the tastebuds; I’m confident that Grandjean Frères will deliver this experience,” she said.
“This project has been a personal dream of mine and I’m thrilled that it has come true,” added Deanna.
At a reception held for chocolate-lovers at the Khoon Hooi boutique at Starhill Gallery in Kuala Lumpur, guests were treated to the signature Grandjean Frères Whisky Truffle, made with the finest Scottish whisky and the non-alcoholic Mandarin and Raspberry Truffles, flavoured with exquisite mandarin and raspberry extracts.
Grandjean Frères handmade truffles are available for delivery in Malaysia.
For further information, chocolate connoisseurs can visit http://www.grandjeanfreres.com/ or call +603 – 7493 7090 to place their orders.
For further information, chocolate connoisseurs can visit http://www.grandjeanfreres.com/ or call +603 – 7493 7090 to place their orders.
About Grandjean Frères
From humble beginnings as bakers in the small town of Belfaux to their current operations in Givisiez, Switzerland, brothers Marcel and André Grandjean felt they needed to introduce a little "something extra" to sweeten and seduce the customers of their already successful bakery.In the winter of 1992, after years of supplying award-winning 'artisanal' breads, cakes and pâtisseries, the little cube-shaped Grandjean Frères whisky truffle made its debut.
Hand-made with chocolate, cream, butter and the finest Scottish whisky, according to strict artisanal methods developed by the Grandjean brothers, connoisseurs soon fell in love with the experience – from the very first milky note to its soaring whisky-infused finale, leaving them spellbound.
A new truffle in two delightful flavours, was soon developed by a third Grandjean brother, Joël, of the award-winning Dubey & Grandjean bakery in the Swiss town of Romont, featuring the sublime tartness of the mandarin and the exquisite sweetness of the raspberry, in a light chocolate truffle designed to make the tastebuds swoon.
The Grandjean brothers have also been awarded the Swiss Bakery Trophy three times, in 2004, 2006 and 2008.
Grandjean Frères handmade truffles are now available exclusively through Artisanal Asia Sdn. Bhd.
About Artisanal Asia Sdn Bhd
Artisanal Asia is a purveyor of rare artisanal delicacies, products and artifacts from Europe, making them available to discerning consumers in Asia. Their signature product - the Grandjean Frères handmade Swiss chocolate truffle – is currently only available for delivery in Malaysia. For further information visit http://www.grandjeanfreres.com/ or call +603 – 7493 7090. Email: grandjean@grandjeanfreres.com
Bonia launches charity initiative in conjunction with the opening of their largest boutique in Malaysia
KUALA LUMPUR, Saturday, 29th August 2009 – Bonia, the leading brand of fashion leather accessories, today launched a charity initiative in conjunction with the grand opening of their latest and largest boutique in KL Sogo Shopping Centre.
The charity initiative saw Bonia Corporation Berhad collaborating with Sogo (KL) Sdn Bhd (KL Sogo) to donate RM100,000 to Yayasan Harapan Kanak-Kanak Malaysia (Malaysian Children Hope Foundation), a foundation focusing on the welfare and development of Malaysian children, whose patron is Malaysia’s First Lady, Yang Amat Berbahagia Datin Paduka Seri Dr. Rosmah Mansor. At the launch event, Bonia also announced the appointment of their charity initiative ambassador, Malaysian celebrity and new mother, Erra Fazira, who presented the cheque to Yayasan Harapan Kanak-Kanak Malaysia representatives, YBhg. Datuk Atikah Adom and YBhg. Dato' V. Sivaparanjothi, who are both members of the Foundation’s advisory board. Bonia Corporation and KL Sogo equally contributed RM50,000 to the foundation.
Albert Chiang, Bonia Corporation Group Managing Director said “We are excited to jointly launch our charity initiative with the grand opening of Bonia’s largest boutique in Malaysia. This charity initiative is Bonia’s way of giving back to society, especially relevant in the month of Ramadhan which promotes the spirit of compassion and generosity.
“Bonia supports Yayasan Harapan Kanak-Kanak Malaysia’s efforts in protecting the welfare of Malaysian children, and we hope the charity initiative will encourage Bonia employees, customers, as well as members of the public to also give generously to those in need”. On the appointment of Erra Fazira as Bonia’s charity initiative ambassador, Mr. Albert Chiang commented, “We are extremely proud to have Erra Fazira’s support in our philanthropic initiatives. We feel that Erra Fazira embodies Bonia’s philosophy of style—elegant and sophisticated, the modern Malaysian woman, capable of balancing a successful career and family life”.
“We are also delighted that our esteemed business partner, Sogo KL, has stepped forward to join us on our mission to share good cheer, by matching our contribution of RM50,000,” Chiang continued.
The grand opening and launch event was attended by Bonia top spenders, who were treated to a fashion show featuring Bonia’s latest Cool Blues Meets Sultry Browns collection. A highlight of the event was an exclusive cross by Suria FM Wheels crew, where guests and public alike went home with exciting Bonia goodie bags and had the chance to meet Bonia’s Charity Initiative Ambassador, Erra Fazira.
Bonia’s newest boutique is the 26th located throughout Malaysia, and the biggest with 4900 sq ft. The boutique offers a wide range of accessories- from high quality luxury leatherwear and footwear to menswear and travel accessories. Bonia group currently has 86 boutiques (incorporating the brands BONIA, Sembonia, Carlo Rino and Valentino Rudy) spread across Asia and 19 in the Middle East.
ABOUT BONIA
From modest beginnings in Singapore, Bonia Corporation Berhad (Bonia) has grown to be one of Asia’s leading fashion retailers - designing, producing and distributing luxury leather goods, accessories, and footwear made with European styling, quality and craftsmanship. With a network of over 800 sales outlets and 86 standalone boutiques throughout the world including countries such as Singapore, Malaysia, China, Taiwan, Hong Kong, Japan, Vietnam, Thailand, Myanmar, Indonesia, Brunei, Kingdom of Saudi Arabia, Syria, and Sweden, the group continues to develop its global presence by forging strong networks with key partners around the world.
In addition to its flagship fashion label, BONIA, the company is also behind successful brands such as Sembonia and Carlo Rino, and holds the license to distribute international labels such as Santa Barbara Polo & Racquet Club, Austin Reed, Valentino Rudy, Carven and Saville Row.
For more information please visit: www.bonia.com
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BONIA SPRING/SUMMER 2011 NEW RELEASES
1. The Bonia Daria Collection
With Spring around the corner, anticipate a range of new and fresh designs from Bonia! The new Bonia Daria Collection will sweep you off your feet with its calming shades of blue, beige and the ever-classic black with minimalistic exterior apart from the braiding detail on the handles and its punch-hole effect surface. This collection is made from leather with a pearlish finishing which exudes an alluring combination of a rich and extravagant look for the season.
2. The Bonia Luisa Sand Collection
Neutral shades are classic favourites, so make an investment this spring with the Bonia Luisa Sand Collection. This collection features bags and a wallet in clean-cuts designs with rich hints of browns and gold. Made from leather, this range is soft, supple and minimalistic. It also comes with extra slings, and a fold-over option for varied styling to suit different occasions.
3. The Bonia Floral Cream Collection
Made from soft leather with laser-embossed floral designs, the Bonia Floral Cream Collection is designed with the finest craftsmanship. The flowers add a much welcomed feminine touch to the beige bags while the trim leather is hand stitched to perfection. A contrasting colour to the strap brings a much welcomed fun sense of style to the bag.
4. The Bonia Sakura City Collection
Check out the latest must have for Spring/ Summer 2011- the iconic monogram Bonia Sakura City bags. Embroidered with weaved sakura flowers and finished with environmentally-friendly jacquard leather trim and straps, the bags are also decorated with gold embellishments for a chic city look. The canvas bags also have roomy silhouette, giving you all the space for your daily essentials. The Bonia Sakura City Collection also features wallets in two different sizes.
5. The Bonia Valerie Monogram Collection
Make an impression this Spring with the Bonia Valerie Monogram Collection- jacquard woven for a shiny effect and laced with trim leather. Splashed in charming shades of cotton candy pink and buttery beige, the collection is every girl’s favourite must-have. Perfect for all your on-the-go moments, the collection is fuss-free, versatile and environmentally friendly, offering an ideal balance of ladylike grace and modern do.
