Identifying your target media

With the media landscape that is constantly evolving, it is important to identify your target media in order to reach the right audience. Here we provide some basic steps you can follow:

Step 1: Target your audience

In order to know your target media you need to identify your target audience -

this refers to the kind of people you want to have an influence on.

 Step 2: Target your media
Once you have decided on your audience, you can target the media that holds the most influence on them.

 

 Step3: Develop a good / rapport relationship with the media
It is vital to build a good relationship with the media and to understand their deadlines in order to work and communicate better.

Step4: Be very clear about what you want to communicate and what media tools you will need specifically for you to get the desired results.

Lastly, there are many resourceful sites available on the web. However, here are some of our favorite links that you could use as a good reference to identifying your target media and achieving the results you need.

Recommended Links:
http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1073790955&type=RESOURCES
http://www.articlealley.com/article_1859417_64.html http://www.articlesnatch.com/Article/5-Secrets-
http://www.articlesnatch.com/Article/5-Secrets-To-Reaching-Target-Customers-Through-The-Media/229014
http://www.my-marketing-team.com/target-media.html