Brown-Bag session on:Media Relations

Wednesday - 21 July 2010

Topics: Media Relations /Media Pitch/ Understanding News Angles

In our last discussion, we covered a topic on media relations and the importance of producing a good pitch as well as what makes news worthy. These topics were highlighted to understand its crucial role in public relations.

As we know, media relations is vital and it requires a lot of skill and practice about the media as well as knowledge on current affairs and issues. Hence, having a broad understanding on what drives the media and knowing how the media functions is essential.

Communications Training By SPRG (Strategic Public Relations Sdn. Bhd.)

The problem with communication

is the illusion that it has taken place

by: George Bernard Shaw

 

Effective communication is a much needed skill in today’s competitive business environment.  It is important that every executive is able to communicate clearly and consistently to add value to the business. However, not everyone can become an effective communicator overnight. Communication skills have to be developed, fine-tuned and improved over time.  Our communication workshops provide basic guidelines and information as well as practical training on communicating effectively with your stakeholders, managing your media interactions and writing with impact.